中文版
活动名称：“上海时尚出品”出海——设计沪航米兰站
日期：2024年4月15日-4月21日
地点：意大利，米兰蒸汽工厂蓄水池展厅二层
上海设计周主办的"上海时尚出品"出海——设计沪航米兰站，于当地时间4月15日在意大利米兰蒸汽工厂蓄水池二层展厅隆重开幕。本次活动持续至4月21日。在2024年“上海时尚出品”走向全球的背景下，“设计沪航”米兰站旨在彰显“上海制造”品牌，展示上海时尚消费品的新实力，助力品牌融入全球发展生态圈，促进海内外时尚消费品产业的合作。
此次展览以「设计翩然 游龙今梦」为主题,不仅展示了27个来自上海及其他地区的优秀时尚消费品牌,而且通过这些品牌展现了传统中国文化元素在当代时尚设计中的创新延伸。出海展品精选Frank Chou Design Studio的Rectangle系列产品诠释源于传统与现代的碰撞与结合，以及传世珐琅带来的的珐琅画，拥有700多年历史传承的中国掐丝珐琅工艺碰撞现代美学理念。另外恒源祥、老凤祥、光明、回力、蔓楼兰等焕新的国民经典品牌；中国特色植物资源护肤创新赛道的东边野兽、海派风潮引领时尚的上海滩、李宁、劲霸男装；不断创新数字化、网络化、智能化的Moovi等智能用品，更有众多设计驱动的上海新锐设计品牌Peco、Handhandhand等。旨在向全球观众展示上海时尚出品的繁荣生态发展，探索可持续、绿色设计在时尚消费品产业中的应用。上海设计周受米兰设计周·中国周邀请，共同发起活动，推动连接中意两国的设计交流合作。
（中华⼈⺠共和国驻⽶兰总领事馆经商参赞耿协威先生发表致辞）
在开幕式上,中华⼈⺠共和国驻⽶兰总领事馆经商参赞耿协威先生发表致辞,对由上海设计周主办“设计沪航”系列活动在今年米兰设计周期间正式开幕表示热烈祝贺，米兰作为意大利经济中心和世界级“时尚之都”设计产业发展的风向标，在此新的历史起点上继续传承发扬友好传统，持续深化文化、经贸等各领域机制性合作，共谋共促发展繁荣，希望上海通过本次活动进一步汇聚国际设计资源，不断扩大中国设计品牌影响力，为城市高质量发展和打造一流国际消费中心城市充分赋能。对“中国设计”、“上海设计”走出国门，持续深入开展国际交流合作表示全力支持。值此上海与米兰作为友好城市的 15 周年之际，活动邀请上海设计之都促进中⼼主任罗志伟先生、⽶兰设计周国际事务总监Andrea Cuman、北京科意董事⻓、⽶兰设计周中国周联合发起⼈孙群先生发表共同倡议和支持，通过本次展览将带有中国文化符号元素的时尚和设计类的作品带到意大利，让更多人了解中国文化和上海的时尚，展示“中国设计”、“上海设计”的同时促进国际交流和商务合作。“我们看到现在中国的设计正在以更开放的姿态融入全球体系，特别是在时尚消费品产业领域的交流，促使了更多中意品牌之间的合作，我们对此充满信心” ⽶兰设计周国际事务总监Andrea Cuman说道。
（中华⼈⺠共和国驻⽶兰总领事馆经商参赞耿协威、上海设计之都促进中⼼主任罗志伟、⽶兰设计周国际事务总监Andrea Cuman、北京科意董事⻓、⽶兰设计周中国周联合发起⼈孙群进行剪彩）
Frank Chou Design Studio创始人周宸宸作为特邀嘉宾分享了RECTANGLE系列产品，希望创造一个安静而富有力量感的状态，这种稳定所传递出来的秩序感和仪式感，其实是东方文化非常重要的核心，它维系着个体与群体之间的关联，连接着过去与现在的文化和价值观。
"东⽅的设计语⾔"探索东西方文化的交集与差集，助力中国设计的全球化发展。
在将来希望更多的运用东方设计语言的华人设计师站上国际舞台，让中国设计、上海时尚在全球发挥更大势能。
（Frank Chou Design Studio创始人周宸宸）
"设计沪航"作为上海设计周的核心项目,继2023年9月伦敦站举办之后来到米兰。致力于将中国时尚消费品品牌推向国际舞台,加速其在全球设计领域的发展。本次活动不仅是一次品牌展示,更是一个促进中意两国在设计理念、品牌发展和可持续实践等方面深度交流和合作的平台,体现了时尚消费品产业与设计、文化等领域的融合创新。“设计沪航”将持续关注品牌的成长生态,提供全球展示平台,通过设计创新促进产业的可持续发展和文化美学的复兴，即将于2024年7月落地中国香港，敬请期待。
EN Version
Shanghai Fashion Made Waves Overseas with 'Design to Wonderland' at the Milan Exhibition, 2024
The 2024"Design to Wonderland" Milan Exhibition, organized by the Shanghai Design Week, was grandly opened on April 15 at the second-floor exhibition hall of the Cisterne at the Fabbrica del Vapore in Milan, Italy. The event will last until April 21.
Against the backdrop of this exhibition going global in 2024, the "Design to Wonderland" Milan exhibition aims to showcase the " Shanghai Brands" , demonstrate the new strength of Shanghai's fashion consumer goods, help brands integrate into the global development ecosystem, and promote cooperation between domestic and foreign fashion consumer goods industries.
Organized by Shanghai Design Week “Design to Wonderland - Milan Station" officially commenced on April 15th at the second-floor exhibition hall of the Fabbrica del Vapore's water reservoir, Loggia, Cisterne, Milan. The Exhibition runs until April 21st. Amidst Shanghai Fashion’s global outreach in 2024, this exhibition aims to highlight the “Shanghai brands”, showcase the new strengths of Shanghai’s fashion consumer goods, help integrate brands into the global development ecosystem, and promote cooperation in the fashion consumer goods industry both domestically and internationally.
This exhibition, themed "Designing Dragon: Fusion of Tradition & Innovation," not only features 27 outstanding fashion consumer brands from Shanghai and other regions but also demonstrates the innovative extension of traditional Chinese cultural elements in contemporary fashion design. The exhibition highlights carefully selected products from Frank Chou Design Studio's Rectangle series, interpreting the fusion of tradition and modernity, along with enamel paintings brought by the age-old Chinese cloisonné enamel technique, blending over 700 years of heritage with modern aesthetic concepts. Additionally, refreshed national classic brands such as Hytex, Lao Feng Xiang, Bright Dairy, Warrior, and Mangelan; innovative skincare brands leveraging unique Chinese botanical resources like Wild East; fashion trendsetters like Shanghai Tang, Li Ning, and Powerland; and continuously innovating digital, networked, and intelligent products like Moovi, as well as many design-driven emerging Shanghai brands such as Peco and Handhandhand, aim to display the flourishing ecosystem of Shanghai Fashion Made and explore the application of sustainable, green design in the fashion consumer goods industry.
At the opening ceremony, Mr. Geng Xiewei, the Commercial Counselor of the Consulate General of the People's Republic of China in Milan, delivered a speech. He warmly congratulated the official opening of the "Design to Wonderland" series of activities organized by the Shanghai Design Week during this year's Milan Design Week. As the economic center of Italy and a world-class "fashion capital", Milan has been a bellwether for the development of the design industry. At this new historical starting point, Milan and Shanghai will continue to carry forward their friendly traditions, deepen institutional cooperation in fields such as culture and commerce, and jointly promote development and prosperity. It is hoped that through this event, Shanghai will further gather international design resources and continuously expand the influence of Chinese design brands, fully empowering the city's high-quality development and the building of a first-class international consumption center.
He fully supported the "Chinese Design" and "Shanghai Design" going global and continuously deepening international exchange and cooperation. On the occasion of the 15th anniversary of Shanghai and Milan being friendly cities, the event invited Mr. Luo Zhiwei, the Director of the Shanghai Design City Promotion Center, Mr. Andrea Cuman, the International Affairs Director of the Milan Design Week, and Mr. Sun Qun, the Chairman of Beijing Keedu and the co-initiator of the "Milan Design Week China Week", to make joint initiatives and express support. Through this exhibition, fashion and design works with Chinese cultural elements will be brought to Italy, allowing more people to understand Chinese culture and the fashion of Shanghai, while promoting international exchange and business cooperation.
"We see that Chinese design is now integrating into the global system in a more open manner, especially in the field of exchanges in the fashion consumer goods industry, which has led to more cooperation between Chinese and Italian brands. We are full of confidence in this," said Mr. Andrea Cuman, the International Affairs Director of the Milan Design Week.
As a special guest, Mr. Zhou Chenchen, the founder of Frank Chou Design Studio, shared the RECTANGLE series products, hoping to create a quiet yet powerful state. The sense of order and ritual conveyed by this stability is actually a very important core of Eastern culture. It maintains the connection between the individual and the group, connecting the cultural values of the past and present.
The exploration of the "design language of the East" and the intersection and difference between Eastern and Western cultures will help facilitate the globalization of Chinese design.
In the future, it is hoped that more Chinese designers who utilize the design language of the East will take the international stage, allowing Chinese design and Shanghai fashion to exert greater influence globally.
'Design to Wonderland', as a core project of Shanghai Design Week, came to Milan after its September 2023 event in London. Dedicated to pushing Chinese fashion consumer brands onto the international stage and accelerating their development in the global design field, this event is not only a brand showcase but also a platform for deepening exchanges and cooperation between China and Italy in design philosophy, brand development, and sustainable practices, reflecting the fusion of innovation in the fashion consumer goods industry with design and culture. 'Design to Wonderland' will continue to focus on the growth ecosystem of brands, providing a global display platform, and promoting sustainable development of the industry and the revival of cultural aesthetics through design innovation, set to land in Hong Kong, China, in July 2024. Stay tuned.